Influenced by Didone serif typefaces of the period and sign painting traditions, these were often quite solid, bold designs suitable for headlines and advertisements. This group features most of the early (19th century to early 20th) sans-serif designs. A popular German grotesque with a single-storey 'g'. Sans-serif typefaces are sometimes, especially in older documents, used as a device for emphasis, due to their typically blacker type color.ДЄkzidenz-Grotesk, originally released by H. One of these outmoded terms for sans-serif was gothic, which is still used in East Asian typography and sometimes seen in typeface names like News Gothic, Highway Gothic, Franklin Gothic or Trade Gothic. In printed media, they are more commonly used for display use and less for body text.Д«efore the term 'sans-serif' became common in English typography, a number of other terms had been used.

The term comes from the French word sans, meaning 'without' and 'serif' of uncertain origin, possibly from the Dutch word schreef meaning 'line' or pen-stroke. On lower-resolution digital displays, fine details like serifs may disappear or appear too large. Sans-serif typefaces have become the most prevalent for display of text on computer screens.

They are often used to convey simplicity and modernity or minimalism. Sans-serif typefaces tend to have less stroke width variation than serif typefaces. In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called ' serifs' at the end of strokes. From left to right: a Ming serif typeface with serifs in red, a Ming serif typeface and an East Asian gothic sans-serif typeface

Helvetica neue italic